For service businesses that run ads

Your pipeline. Yours to keep.

Your ads bring clicks. Too often they land on a form that does nothing. Thawcraft builds the funnel that asks the right questions first, so only leads that match your criteria reach your calendar.

Built for businesses where one new customer is worth a lot.

You're either renting leads or guessing with ads.

Platform-dependent

You pay for the clicks. Then they land on a generic form with no qualification, no follow-up and no booking.

Ad-spend without a system

Or you're running paid ads with nothing behind them. Clicks come in. Nobody qualifies them, nobody books them, and most of them go cold before you ever call back.

Either way, you don't own the pipeline. Thawcraft builds one that becomes yours.

Built and run for you, yours to keep.

Every build includes:

  • A funnel that qualifies before it captures. Multi-step, mobile-first, built around your actual offer — not a generic form.
  • Rules-based lead scoring. Know which leads are worth a callback before you pick up the phone.
  • Automated follow-up emails. No lead goes cold from silence.
  • A booking system tied to your calendar. Qualified leads land directly on your schedule.
  • A dashboard you log into. See every lead, every status, in one place — password-protected.
  • A plain-English guide: what your funnel asks, why, and how to read your dashboard.

Thawcraft builds it and runs it for you. It becomes yours at the end of your plan, when you pay off the remaining months, or on day one if you pay in full.

How Thawcraft is different

  • Hands-off for you. You do little to no technical work.
  • Yours to keep. The code, leads and dashboard become yours at the end of your plan, or on day one if you pay in full, and Thawcraft keeps nothing.
  • Thawcraft's software does the work. Artificial intelligence only assists, and people set and review the rules.
  • Direct access. You deal with the person who built it.
  • Built by an operations person. Systems built and tested to work the first time.
  • Done for you, at a price built for small and medium businesses. One simple monthly fee, and no cut of your ad spend.

From click to booked call.

  1. Prospect lands on your funnel
  2. Funnel qualifies and scores the lead
  3. Automated emails follow up until they book
  4. Qualified call lands on your calendar

See the full process →

See what this looks like for your business.

Taking on founding clients.

Built for businesses where one new customer is worth a lot.