I design and build automated workflow systems — qualification logic, follow-up sequencing, the decision-making layer that determines who gets a callback and when. That discipline comes from direct, hands-on work: I completed Applied Agentic AI for Organizational Transformation through MIT Professional Education, a program focused specifically on how automated systems handle real workflows, not just answer questions. I've also evaluated frontier AI model outputs for one of the world's leading AI research organizations. That's the background behind every funnel, qualification flow, and automation I build.
Contractors running real ad budgets, driving real traffic — straight into a generic contact form that just sits there. No qualification, no follow-up, no system behind it deciding who's worth a callback. The ad spend was working. Nothing after the click was. That gap is what Thawcraft exists to close — not more traffic, a system that actually does something with it.
A funnel that captures a name and email isn't a system — it's a form. The qualification logic, the follow-up timing, the handoff to booking: that's where most done-for-you builds fall back to generic automation that wasn't built for your industry. That's the gap Thawcraft is built to close, using the same workflow-design discipline behind how I build every system.
My training in agentic workflow design focused specifically on systems that make decisions and take action without a human in the loop for every step. That's the actual mechanism behind your funnel's qualification and follow-up logic.
I assessed frontier AI-generated outputs against structured guidelines for a major AI research organization — identifying where reasoning breaks down and where it holds. That same scrutiny goes into testing your system before it's handed to you.
Broadcast television, then quality assurance at a major game studio. I wrote procedures that cut turnaround time 50–75% and contributed to changes that cut errors 40–60%. That discipline doesn't show up as a slogan. It shows up in how carefully your system gets built and checked before it ships.
No hand-offs between sales, strategy, and delivery — every system is built and deployed under direct hands-on oversight, and if something needs fixing, you're talking to the person who built it, not a support queue.
